PSA Water Conservation

Water as a resource in today's world is highly undervalued and taken for granted. It is a basic need which is finite by its very nature. Since a young age all of us have been taught the importance of water conservation and the imminent threat of water scarcity. What we have failed to accept is that water scarcity is here and a large part of the world's population is facing it now. It isn't a concept in the distant future. It is all around us, everyday. The PSA attempts to make one conscious of this denial that we live in. And perhaps confront the rapidly worsening situation.